Like most books for babies, the illustrations are printed on board instead of paper with smooth corners to keep both baby and book safe, and are usually small and square so that the child can hold them comfortably.
Simplistic illustrations make objects more obvious and identifiable in order to encourage learning. The colours are vibrant and bold to attract the attention of babies and small children, often in exaggerated shapes and contrasting colours so the reader can distinguish between colours.
Features are usually kept to a minimum to aid with recognition. Some (such as the example given above) include textures on each page for the child to explore and encourage interaction.
Usually words are kept to a minimum (one or two per page) as the target audience may not be able to read yet.
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